DIFFA/Gift of Hope

Dining by Design 2012
Designer: Ali Tayar Photographer: James Shanks
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Since 1993, Wolf-Gordon has donated over $1.7 million to the Design Industries Foundation Fighting AIDS (DIFFA) through our Gift of Hope program. When a customer specifies using their unique GOH number, a percentage of the product’s gross sales is allocated to the Foundation, which funds direct care and preventative education for people living with HIV/AIDS, and for those at risk. As a result, Wolf-Gordon has become DIFFA's largest donor and, by far, the largest contributor in the design industry.

 Participation in Gift of Hope requires no financial contribution from our customers. Every sample request corresponds to a special Gift of Hope (GOH) number, and once an order is placed and invoiced, Wolf-Gordon donates a percentage of the sale to DIFFA.

DIFFA was founded in 1984, and is the oldest and one of the largest foundations that continues to work steadfastly in raising funds for HIV/AIDS. For more than 20 years, DIFFA has brought together celebrated individuals from the worlds of fashion, interior design, art, and architecture to create spectacular dining installations for its Dining by Design fundraising event. For several years, Wolf-Gordon collaborated with designers Ali Tayar and Alejandro Cabrera to design provocative table environments that play with perspective. In 2013, an abstracted interpretation of “The Last Supper” featured digital prints produced by our WG Customs Lab that covered the wall, table, and floor. That same year, our CEO, Rick Wolf, was honored with DIFFA’s ‘Unsung Hero Award.’


Each year, Wolf-Gordon gives in-kind contributions to desigNYC, a not-for-profit organization that matches neighborhood groups, causes, and organizations with architects and interior designers who solve design problems, pro bono. A particularly successful collaboration with Wolf-Gordon products is the New Destiny Housing Corporation shelter renovation in The Bronx, New York, designed by EOA|Elmslie Osler Architect.

Cooper Hewitt

In 2013, we assisted the Cooper Hewitt in acquiring Rush Hour 2/Shanghai, an original weaving by award-winning Danish textile artist, Grethe Sørensen. Credited with revolutionizing the art of tapestry with a method for translating pixels into thread, Sørensen explores complex combinations of light and pattern in her textile works. Wolf-Gordon commissioned Sørensen to design a stunning upholstery textile as well as several wallcovering designs that employ her innovative approach. We were honored to help Cooper Hewitt, the nation's historic and contemporary design museum, purchase the piece.

NEWH—The Network of the Hospitality Industry

NEWH "Show Me Your Shoes" 2014
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This organization of professionals engaged in all aspects of Hospitality sponsor scholarships and promote the education of students aspiring to enter the industry. Through our sales representatives involved in local NEWH chapters, Wolf-Gordon donates materials for a variety of scholarship fundraisers. Recent events include: "Life of Design"—Dallas design firm Waldrop+Nichols created skateboards and a skate ramp from Ikea furniture, which were covered with wallcoverings, Scuffmaster paint, and Wink; for the Atlantic City/Philadelphia Chapter "Show Me Your Shoes" fundraiser, our textiles, wallcovering, and wood veneer were sculpted to form asymmetric footwear.

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